Online advertising is only effective when your efforts are pushing quality traffic to a site where your products and services are closing the customer quickly and effectively. There are too many places for bleed, where your potential customer is susceptible to being lost to you forever. That is why the best methods of customer capture must involve the pure targeting of the right customer, and the product or service you are offering is itself of the right quality to make the prospect purchase. Before you throw money at an ad campaign because you want traffic to your store, you had better be sure your offering is something that provides what the customer wants or needs, or be ready to convince them that they must have what you are offering. The best products and services will always outsell the inferior ones. At Clixmedia.com we have specialized in online advertising since before many large corporations even had a web presence. We offered website design and full-service internet marketing strategies for any client who was looking to enter the world of e-commerce. Now those types of services are commodities that have suffered the watering down by ubiquity that has transformed the landscape of the advertising industry of yore. The internet is defined today by social media, and the advertising industry has been brought kicking and screaming into a new world. This world is changing as much as it is becoming stagnant.