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Titles and Ad Units
  Apache Havoc
  R/C Stuntcopter













Sample Ad Units

We have attempted to present ad units as they might appear in an active campaign at a network advertiser like or There's a whole lot of flashing stuff — probably more than you might normally see, but we wanted to showcase the work as well as to make it easy and convenient to view a lot of units at once.

The objective of this particular campaign was to incite interest about the release of Apache Havoc, a flight copter simulation game. The appeal here is for gamers who are after combat simulation action with realistic hardware and features. In addition, Clixmedia wanted to achieve some product branding in addition to communicating some of the finer features of the game.

In the advertorial hotspot (shown along right), the objective is to present testimonials from industry professionals in conjunction with certain game elements and calls to action. The hotspot is a unique selling vehicle in that it appeals to a different consumer mentality and offers the additional value in online media buys to capture a bigger potential audience. In the case of Apache Havoc, the game features and testimonials were a still strong selling point. With the additional inclusion of some screen art from the actual game, an additional interest in the game is offered to add both color and excitement to this rather large piece of browser real estate. The hotspot also offers a great opportunity for strong product and developer branding.

The elements shown at left in the margin are margin spots and/or trigger buttons, often part of an online buy. This offers a continued opportunity for product branding, while it also can drive messaging and achieve desired objective as effectively as other units.

The Online Community

Many developers will talk of this concept. It is most valuable in today's Internet economy for several reasons. For one, competition is various markets is growing, and significant community-oriented content offerings at a Web site can make the difference in any site's traffic stats. But what does it take to make a community? Well, part of it is the content. If you can push the type of information that your customer needs and wants, then you are in a good position to gain a loyal visitor. In addition, the ability to offer some feature or service can set you apart from your competition, and help to build better relationships with your customers. A good example of a certain kind of online community is at Excite. This site is traveled so frequently in part because it offers the personalization factor, and it gives most people exactly what they want. While this particular model represents the most bullish portal mentality on the Web, it is still a good example of a portal site offering content and feature to develop its community.

For a company that offers its products online, there are still other methods of developing an online community. As e-commerce automates various functions in the sales and distribution process, it also can offer an opportunity for efficient customer support and is an integral part of any community online. Providing technical support online can be a positive addition to one's services online, but it can ruin rapport if not developed and implemented properly. The most important thing you can do is to know your site visitor, and understand their needs and wants. This will enable you to offer the types of features and services at your Web site that will keep it sticky. This campaign for Apache Havoc ran at, which is an example of a gaming community site.





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