Interplay  

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Titles and Ad Units
  Apache Havoc
  Descent3
  Freespace2
  R/C Stuntcopter
  Incoming

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Sample Ad Units - Incoming

Here we have attempted to present ad units as they might appear in an active campaign at a network advertiser like Gamespot.com or IGN.com. On some pages there's a whole lot of flashing stuff, but we wanted to showcase the work as well as to make it easy and convenient to view a bunch of units at one time.

The objective of this particular campaign was to incite interest about the release of Incoming for the Sega Dreamcast, and to encourage the visitor to visit the Incoming portion of the Interplay Web site, where they can purchase the game or find out more about it. In addition, Clixmedia wanted to achieve some product branding in association with the Sega Dreamcast system and the game title.

These units use simple palettes and clean text animation to achieve bold messaging and product branding. The messaging employs features and availability as the strong call to action.

Interplay

 

   
 

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